The success story started with the Dinko JBS soda, a soda manufacturing and distribution business in Sambalpur, Orissa. The founder of the group Shri Dayaal Singh Hura showed his entrepreneurial skill at a very early age.. Due to some changes in the government policies the unit had to be shut down and a new step was needed to be taken. Then they ventured into growing textile retail business .Jasbir Singh, the eldest son, very young at that time showed his long-term vision. Result, the Store, Harjit Cloth Store, became one of the most sought after retail outlets dealing in textiles. It stands significantly in the main market of the town. During this period the group also did some land deals, renting out to bigger companies like L.I.C.

In 1991 need for some fresh and new changes were felt .A bold step was taken. The departmental store, Harjit collection, dealing in textile and apparel retail business turned Out to be one of the leading stores in Orissa. A need was felt for diversifying and Jasbir Singh’s foresight took them to venture into the challenging field of hospitality.

Thus HOTEL SHEELA TOWERS took shape. The Hotel created ripples in western orissa eventually getting the best hotel in its category. The ten years young hotel is still leading from the front with further expansion on the card. Sr.Jasbir Singh is managing director in the company’s board.


Elder Son of Sr.Jasbir Singh, Sr Shamsher Singh having completed his M.B.A from the west returned India. He is being well assisted by younger brother,Sr.Rishipal Singh. Continuing in their father’s foot-step they decided to have a pan-Orissa footprint.

New & fresh ideas along with the birth of “THE JAS GROUP” took placeThe group is into fields as diverse as Distribution, Retailing, Automobile, Education, Real Estate and hospitality.

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